It’s not
hidden from the world that Apple is in trouble. It seems that Tim Cook has
changed the strategies of the company. The question here arises whether it is
going to work or not?
Steve
Jobs throughout his life fought against the “me too” philosophy but now, with
the launch of two I-Phones at the same time, Apple seems to be going
mainstream. Nokia (or Microsoft) Tweeted sarcastically tweeted “Thanks #Apple”. Is this a sign for Apple is going in
the wrong direction??
The new
I-Phone 5S is definitely an improvement but there are only 2 new features that
make it better than I-Phone 5: The finger print reader and the 64-bit
architecture. The processor had to go up to call it 5S.
Although
5C is a cheap I-Phone, it may not be a success the Asian markets as people
prefer to buy a Samsung Android or a Microsoft Nokia than a Plastic Apple iOS(with
no Bluetooth transfer facility and a slow processor). One doesn’t only invest in the phone, but also
in the music you buy and listen, the books you buy and read and the countless
applications and subscriptions you have. Switch brands and you will lose access
to this data on another brand.
Although, a recently published patent
filing shows that Apple could be developing a new anti-reflective display for
the iPad. Apple would add another process to its display manufacturing, an
anti-reflection layer, and a layer of UV absorption film. This could be
something Apple is getting ready to implement, or it could just be a process
the company is exploring.
Another rumour says, Apple is working on
a new Apple TV set top box, and it could arrive as soon as October. It’s
possible an updated Apple TV set top box could make an appearance at Apple’s
next event, which may be in October.
Let’s see what’s cooking in Mr. Cook’s
mind. I am pretty excited about what’s gonna happen next ! ! !
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