Dove's New Ad Campaign: You are beautiful!

Beautiful! Every women thinks about all the things they do not like and consider themselves as imperfect. Oh well why just women perhaps men also suffer from insecurities about their appearance or physical attributes. Maybe it’s a human thing that if aren’t been narcissist then perhaps we tend to concentrate more on our “ imperfections” than what is perhaps “perfect”.

Dove’s new ad campaign breaks the age old complexity targeting women, in an effort to highlight that beauty is skin deep. 

This ad is all about comparison between women describing their own facial features and description given by how other women see them to a sketch artist , it makes them realise that the things they see as flaws are their assets . 

Dove ‘s new ad campaign underlines the fact that that women are more beautiful than their image of self. 

The subtlety in the way dove conveys that  they care for your inner beauty more than how you might feel about it. Its rather complimenting and saluting womanhood!